Bing : Microsofts Search Engine

One month into the life of Bing, Microsoft's revamped search engine, the industry is buzzing over initial promising usage statistics and market share claims. Yet others are more cautious, suggesting that short-term usage stats do not necessarily equate with a change in consumer behavior and long-term market share gain.

Bing has increased Microsoft's share of the search market by 1 percent in the US according to analysis for June conducted by Web analytics firm StatCounter. Microsoft had 8.23% market share in June, behind Yahoo at 11.04%.

comScore has released a follow up study on the performance of Bing, Microsoft's new search engine, during the second week of its public launch. The results show that Microsoft has continued to increase its position in the search market following the initial week of Bing's debut.